Breakfast- The LEAST Important Meal Of The Day?

Breakfast is the most important meal of the day, right? It must be, because just about every nutritional expert on the planet emphatically endorses the “morning meal” philosophy.

Their love affair with breakfast makes a lot of sense—at first glance. But before we blindly buy into their theory, let’s investigate why most “gurus” orgasm at the mere thought of a healthy breakfast.

Here are their claims, followed by my opinions:

1) After an eight-hour sleep, you need to ingest protein in order to raise your serum amino acid levels, thus switching you from a catabolic state to an anabolic state.

This point sure does seem valid. And because of it, there was a time when I never went a day  … Read More

The BS Train Stops Here: Part 1- Fat Loss Nutrition

It seems that the fitness industry is constantly swimming in an endless sea of scams, misinformation, and flat out BS. I learned this unfortunate truth years ago (after witnessing the dishonesty and naively falling for some of these cons). This gave me a bad taste, which led me to remove myself from the “spotlight” of the industry and just work in my training center with my clients (a.k.a. my guinea pigs).

The misinformation that turns me off so strongly is perpetuated by two types of people:

1) The classic snake oil salesman- These guys/gals are not even fitness experts. In fact, their only area of expertise is marketing. They will promote and sell just about anything people are willing to  … Read More

John Alvino Will Personally Train YOU!

What’s up guys? I hope you had an awesome weekend. I have some exciting news for you.
Over the past few months, many of you have been asking me to reopen my online coaching service. Well for the first time in my life, I’ve caved and given in to peer pressure! :)
Here’s how it works: I personally design a completely customized training program just for you. We start out with an initial evaluation; then, based on your specific needs and goals, I design your entire training routine. This is the ULTIMATE way to get maximal results as fast as possible.
Since I insist upon giving the utmost attention to each of my online coaching clients, I can only work with a limited

 … Read More

Milk- It Does A Body Good?

“Milk is for babies. When you grow up, you have to drink beer.”

-Arnold Schwarzenegger, Pumping Iron

Throughout North America, we are taught that milk is nature’s perfect food. Milk advocates are quick to praise their “liquid god” because milk contains copious amounts of the important nutrients protein and calcium.

Celebrities from all walks of life have united together in order to promote the consumption of milk products. If you just flick on your TV or pick up a magazine, you can find any number of celebs proudly wearing a milk mustache, partaking in the infamous “Got Milk?” commercials and ads. Who’s paying for these ads? Is the government funding this movement in an attempt to promote optimal health and  … Read More

Dieting For Fat Loss: Part 3

This is the third and final chapter in the Dieting For Fat Loss series. In parts one and two, we discussed the nuts and bolts of how to structure your diet for maximal and sustainable fat loss. Additionally, we addressed the cold hard “fat loss facts” that are truly non-negotiable if fat burning, muscle maintenance, performance, and overall health and are your goals (which they must be if you want to guarantee your success).

Now it’s time to put the finishing touches on the fat burning foundation that has already been laid down. In this post, we will fill in the blanks and provide answers to the important questions that rarely get answered in an honest and straightforward way. I  … Read More